Dataddo vs. Supermetrics
If you’re a small business starting out with only a few marketing data sources, Supermetrics is an excellent choice.
More demanding teams should consider Dataddo—a reliable data platform for easy management of all your data pipelines.
Dataddo vs. Supermetrics
Side by Side
|Based on||No. of data flows |
A data flow is the connection between a source and a destination. For example, a connection between Facebook Ads and Looker Studio would count as one flow.
|Tiers of connectors (per destination)|
|Dashboards as destinations|
|Data warehouses as destinations|
|Apps as destinations (reverse ETL)|
Centralized management platform
View and manage all your data pipelines (flows) from a central, cloud-based platform.
Customizable data schemas
Choose the exact metrics and dimensions you need.
|Time to add new connectors||10 days||Unclear|
|24/7 customer support|
Signup to data pipeline (flow)
The amount of time it takes to create fully-fledged pipelines (or flows) after first signup.
|5 minutes||5 minutes|
Most of Supermetrics’ connectors are for marketing tools. Dataddo’s portfolio of connectors, which is the largest in the industry, caters to professionals across departments—marketing, sales, finance, HR, accounting, and more.
Any connector you need that isn’t already in our portfolio can be added on request within 10 business days. Plus, unlike Supermetrics, you can actually choose the specific metrics you need before you pull data from a source. This keeps your dashboards clean and your warehouse uncluttered.
Getting started with Supermetrics is fast because it integrates directly with your data destination as a plugin. However, each plugin is specific to a single destination, meaning you'll need to purchase an entirely separate tool for each destination you want to use. This can quickly complicate data-sharing between teams and departments.
Streamline your data infrastructure and maximize inter-team cooperation by managing all your pipelines from within Dataddo's cloud-based, centralized management platform. Extract to multiple destinations, change sources and destinations at any time, all with minimal hassle.
Under Supermetrics’ tier-based pricing, you pay to unlock tiers—or collections—of connectors. If you need just one connector that's not in your pricing tier, you'll have to pay to unlock a whole new tier of connectors, regardless of whether you use them.
Dataddo's pricing is based on number of data flows, not connectors. What is a data flow? In short, the connection between a source and a destination, e.g. Facebook Ads to BigQuery would count as one flow. All connectors are available no matter your pricing plan, so you are never limited in terms of sources or destinations, only by number of flows, which can easily be scaled up or down.
We even offer a free plan for teams looking to send their data a limited amount of data to dashboarding apps or Google Sheets.
Pay as You Grow
What is a data flow?
A data flow is the connection between a data source or sources and a destination. For example, if you send data from Facebook Ads (source) to Looker Studio (destination), this will count as one flow.
Supported integration types
Looking for a Different Type of Integration?
Data from Apps » Dashboarding AppsSend data from online sources straight to dashboarding apps or Google Sheets.
Data from Apps » Data WarehousesMove data from cloud services to storages to establish one source of truth for all decisions.
Data from Warehouses » AppsSend data back into apps to give business teams insights in the systems they use most.
Database ReplicationConnect storages to replicate, migrate, and distribute data throughout your organization.