Dataddo for Reverse ETL
Make Custom Data Visible in Any App
Send data from any data warehouse into the apps where your business teams spend most of their time, like CRMs, ERPs, and marketing automation platforms.
Endless Possibilities
Popular Reverse ETL Scenarios with Dataddo
There is no limit to what you can achieve by using Dataddo to automate the flow of enriched data from data warehouses to apps. Here are some popular scenarios.
Build Complete Customer Profiles in Your CRM
Send nuanced insights into your CRM, like scores, lifetime value, and recent activity registered across your channels.
Improve Sales Forecasting in Your ERP
Synchronize data from your sales and inventory tools to your ERP, to keep a unified, ever-current view of trends.
Maximize Your Return on Online Ad Spend
Push offline data on converted customers into your ads platforms, to target prospects just like them in near real time.
Key product benefits
Dataddo for Reverse ETL
Any-to-Any Connectivity
Dataddo can connect any data warehouse to any app. Our portfolio includes connectors for popular services, niche and regional services, and a universal JSON connector. Need a connector we don’t have? We’ll build it in around 10 days.
Put Your Data in Front of the Teams That Need It
In addition to reverse ETL (operational analytics), Dataddo supports all other key integration types: ETL, ELT, and end-to-end integration of online sources with dashboarding apps. This makes it the only data integration tool you’ll ever need to get data to its end users.
Certified and Fully Secure
Dataddo is SOC 2 Type II certified and compliant with all major data privacy laws around the globe, including ISO 27001, GDPR and DORA for Europe, CCPA and HIPAA in the US, LGPD for Brazil, and POPIA for South Africa.
World-Class Support
Our engineers proactively monitor pipelines and handle API changes, and our Solutions Architects are ready to take a personal interest in your use case. Have special implementation requirements? We’ll provide a tailored support package that includes expert consultancy, guided planning, and flexible licensing.
One platform to connect all your data
Why Dataddo?
Simple to Use. Highly Advanced.
Quickly create pipelines via streamlined interface. Easily configure more complex workloads via code.
Maintenance-Free
Never worry about API changes or pipeline maintenance. Need a new connector? Let us know and we'll build it.
Built for Reliability
Inbuilt data quality features, quick data mapping, flexible write modes, syncs up to every 5 minutes.
Here's How Dataddo Works
Create pipelines in minutes via our streamlined, no-code user interface. Don’t want to work through our interface? Access all functionality of the Dataddo platform via our headless API.
See the Dataddo Platform in Action
Click below to book a live demo with one of our experts.
More information
Frequently Asked Questions
What other integration use cases does Dataddo serve?
In addition to reverse ETL, Dataddo supports ETL and ELT, database replication, event-based integrations, and end-to-end integration of online sources with dashboarding apps. It also offers access to a full REST API, so any of Dataddo’s data integration functionality can be deployed in a headless scenario.
For more details on specific use cases, see our other use case pages:
How does Dataddo solve data quality problems for reverse ETL workloads?
Dataddo offers a number of embedded mechanisms for tackling data quality problems. These include, but are not limited to:
- The Data Quality Firewall (rule-based, configurable per column)
- Flexible write modes
- Easy data mapping
- Detailed monitoring and notifications
- Detailed flow logs
- Syncs every 5 mins
See our documentation for more information about how Dataddo approaches data quality.
What are the benefits of reverse ETL?
Generally speaking, reverse ETL gives business teams like sales and marketing insights from information that only organizations know about themselves.
To illustrate, let's look at CRMs.
CRMs collect a lot of customer data. Payment amounts, support tickets, acquisition information—the data's there. But it's not all there.
Companies have their own specific way of calculating certain metrics, in particular metrics based on first-party data, and it's difficult for CRMs to display these without heavy—and costly—customizations.
Imagine your company sells software as a service, and that customers with three or more user accounts tend to have a lower risk of churn. There is no way your CRM could know this straight out of the box.
But, if you have the right customer data in your data warehouse, your engineers can run computations there, then send the risk scores back into your CRM via a reverse ETL tool, making them visible to your sales and support teams alongside all other customer data. With little to no effort, these teams will then be able to identify who is at risk of churn.
This is why reverse ETL is often referred to as the “last mile” of the modern data stack—it enables organizations to display any information in any business app.
Is Dataddo deployable within the Google Cloud Platform/AWS/Microsoft Azure ecosystems?
Where can I learn more about Dataddo's SOC 2 Type II certificate?
How is Dataddo priced for reverse ETL use cases?
Dataddo's pricing is based on number of flows.
What is a data flow? A data flow is the connection between a data source or sources and a destination. For example, if you send data from Facebook Ads (source) to Google BigQuery (destination), this will count as one flow.
This pricing model allows for clear budgeting, as costs do not escalate with data volume, extraction frequency, or number of data sources.
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