The Trade Desk The Trade Desk

The Trade Desk

Marketing Analytics

Dataddo pulls the full The Trade Desk metric and dimension set and delivers it wherever your team needs it - into AI tools and agents, straight to Looker Studio, Power BI, and Tableau, or into Snowflake, BigQuery, and your CRM and ad tools. Blend it with every other channel, backfill full history, and keep it fresh on your schedule - all fully managed, with the data plane running where you choose. No pipelines to build, no lock-in.

YOUR MARKETING SOURCE OF TRUTH

Turn The Trade Desk into reporting your whole team trusts

Marketing data is only useful when it's complete, clean, and current. Dataddo extracts the full The Trade Desk field set, governs it, and serves it to every dashboard, warehouse, and tool - continuously and without manual exports.

Every metric & dimension

Pull the full The Trade Desk field set - not just a fixed preset - so your reports and models are never missing a metric or breakdown.

Blend across channels

Combine The Trade Desk with your other paid, organic, CRM, and sales sources so cross-channel performance lives in one place.

Backfill full history

Load historical The Trade Desk data beyond the platform's native retention window, so trends and year-over-year comparisons hold up.

Model & clean before load

Normalize currencies, time zones, and naming, and let the Data Quality Firewall stop bad rows before The Trade Desk data reaches your reports.

Fresh on your schedule

Incremental, scheduled syncs keep The Trade Desk data current - as often as hourly - without manual exports or full reloads.

Governed & monitored

Delivery alerts and quality checks catch gaps in The Trade Desk data early, so dashboards and models never silently break.

DATASETS

What you can pull from The Trade Desk

The The Trade Desk connector provides a list of curated datasets - ready-made sets of metrics, dimensions, and attributes you can extract on a schedule. Need something specific? Any dataset can be forked and customized, or built from scratch, with our Universal Connector.

List of curated datasets

Datedate
datetime
Advertiser IDadvertiser_id
string
Advertiser Nameadvertiser_name
string
Campaign IDcampaign_id
string
Campaign Namecampaign_name
string
Ad Group IDad_group_id
string
Ad Group Namead_group_name
string
Creative IDcreative_id
string
Creative Namecreative_name
string
Supply Vendor IDsupply_vendor_id
string
Supply Vendor Namesupply_vendor_name
string
Channelchannel
string
Device Typedevice_type
string
Ad Formatformat
string
Audience Segment IDaudience_id
string
Audience Segment Nameaudience_name
string
Impressionsimpressions
integer
Clicksclicks
integer
Spendspend
float

Need a dataset, metric, or attribute you don't see?

Tell us what's missing and we'll add it to the connector.

Request it
WITH VS. WITHOUT

Who carries the load when things change

Keep The Trade Desk data flowing to every dashboard, warehouse, and tool - and see who owns it when an API or schema changes:

Without Dataddo With Dataddo Outcome for you
API or auth change You discover the breakage and scramble to fix it. We update the connector and restore the pipeline - often before you notice. Syncs from The Trade Desk keep flowing
Schema drift Columns change and pipelines break or corrupt data silently. Detected automatically and handled by configurable rules. Only clean The Trade Desk data lands in reports
Endpoint deprecated You re-engineer the integration. We own the update - the data contract holds. Your The Trade Desk reporting keeps working
Missing connector You build and maintain a custom integration. We build it and maintain it, under a ~4-week SLA. Any The Trade Desk metric you need, on request
Silent degradation You find out when a report or model run fails. Proactive monitoring catches anomalies and delays first. Gaps caught before dashboards break
Debugging You dig through logs across disconnected tools. Run histories, payload inspection, and end-to-end lineage in one place. Faster root-cause, fewer reporting gaps
Data residency by design

Choose where The Trade Desk data is processed - same cloud, region, or sovereign

The Trade Desk is a cloud API, so the question isn't on-prem vs cloud - it's which region your data flows through. With Dataddo you run the data plane in the region you choose, so The Trade Desk payloads move straight to your destinations without transiting a third-party SaaS. Pin it to an EU or US region for compliance, or self-host when a downstream target lives inside your own network.

Data Plane location Typical data sensitivity Why this setup

Public cloud

AWS Microsoft Azure Google Cloud
Low to moderate - general business, marketing, and product data; sources that are already cloud-native. Fastest to stand up and scales elastically. Best when the data has no residency restriction and often already lives in the same public cloud.

Regional & EU sovereign clouds

EU sovereign clouds Regional providers Private cloud
Regulated / residency-bound - PII, financial, and health data governed by GDPR or local law. Keeps processing inside a specific jurisdiction to meet data-residency and sovereignty rules, while still running as managed infrastructure.

On-premises

Kubernetes Red Hat OpenShift VMware Tanzu
Highly sensitive / restricted - data that contractually or legally cannot leave the corporate perimeter. Data never leaves your network. Required for air-gapped, classified, or locked-down environments; the Control Plane still manages it via metadata only.
DATA DELIVERY

Every way to deliver The Trade Desk data

Marketing data rarely has one home. Dataddo feeds The Trade Desk into AI and agents, loads it into your warehouse for modeling, activates audiences back into ad and CRM tools, and delivers files to storage - all governed the same way.

Transport type What it does Typical destinations Typical business use cases
Data to AI & Agents Feed The Trade Desk data into vector databases, LLMs, and AI agents so they can reason over your marketing data.
Claude OpenAI Gemini Mistral AI + 400 more
Load The Trade Desk data into vector stores like Pinecone or Weaviate for retrieval-augmented generation, Give AI agents and copilots governed access to live The Trade Desk metrics
ETL / ELT to your warehouse Load The Trade Desk metrics and dimensions into your warehouse for modeling and cross-channel analytics.
Snowflake BigQuery Amazon Redshift PostgreSQL + 400 more
Centralize The Trade Desk alongside every other channel in Snowflake, BigQuery, or Redshift, Backfill The Trade Desk history beyond the platform's native retention window
Activate audiences & conversions Push segments and offline conversions built from The Trade Desk data back into ad and CRM platforms.
Google Ads Meta HubSpot Salesforce + 400 more
Send modeled audiences from The Trade Desk to ad platforms for targeting and suppression, Return offline or downstream conversions to optimize The Trade Desk campaigns
Files to storage & partners Deliver raw or modeled The Trade Desk extracts to object storage and partners.
AWS S3 Google Cloud Storage Azure Blob Storage SFTP + 400 more
Archive raw The Trade Desk exports to S3, GCS, or Azure storage, Send scheduled The Trade Desk report extracts to clients over SFTP
FAQ

The Trade Desk as a source + Dataddo, answered

Where can I send The Trade Desk data?

To any of Dataddo's 150+ destinations - BI dashboards like Looker Studio, Power BI, and Tableau, warehouses like Snowflake and BigQuery, CRMs, ad platforms, object storage, and AI or vector stores - plus custom destinations on request.

Do I have to maintain the pipeline?

No. Dataddo is fully managed: we maintain the The Trade Desk connector, adapt to API and schema changes, and alert you if anything needs attention. There is no pipeline code for you to write or fix.

Can I send The Trade Desk data to a dashboard without a warehouse?

Yes. Dataddo can deliver The Trade Desk data straight to Looker Studio, Power BI, or Tableau, so you can start reporting without standing up a warehouse first. When you're ready to model across channels, point the same pipeline at Snowflake, BigQuery, or Redshift - no rebuild.

What if The Trade Desk changes their API?

That's on us, not you. Dataddo's team proactively tracks The Trade Desk API and schema changes and updates the connector before they break your pipeline. Continuous monitoring watches every sync, and if anything needs attention you get an alert - so your The Trade Desk data keeps flowing without you touching a thing.

Which The Trade Desk metrics and dimensions are available?

The full The Trade Desk API surface - every metric, dimension, and breakdown, not a fixed subset. If a field you need isn't exposed yet, we add it on request, usually at no extra cost.

How is my data secured?

Dataddo is SOC 2 Type II and ISO 27001 certified. Data is encrypted in transit and at rest, PII can be masked or hashed, and EU or US data residency is available. Self-host the data plane and payload data never leaves your network.

Will API rate limits or sampling be a problem?

Dataddo handles The Trade Desk pagination, rate limits, and retries for you, and pulls incrementally on a schedule so you stay within quota. Where the platform samples data, we fetch at the most granular level available to keep reports accurate.

Am I locked in?

No. Pipelines are source- and destination-agnostic - you can add or switch destinations without rebuilding, and data lands in native formats you own.